Direct mail, run like a campaign — for moving & home-service businesses
From mailbox to measurable response.
Forged Results plans, prints, mails, tracks, and reports complete customer-acquisition campaigns — direct mail first, with Google and Meta when they earn their place.
The campaign plan is free and carries no obligation. We ask who you are, your trade, your service area, a budget range, and how to reach you — and if the math doesn’t work in your market, we say so.
Desert Peak Moving · 6.25 × 11 in EDDM flat · 100# cover · specimen — fictional client, FPO fields set at production
A concept piece for a fictional company — the level of craft we build, shown instead of claimed.
The engagement
The whole arrangement, on one page.
You should know what you are buying before anyone asks for a budget. This is the entire scope — including what we deliberately do not do.
- You provide
- Your service area, your average job value, your crew capacity, and the work you want more of.
- We run
- Underwriting, route selection, offer and creative, print production, USPS entry, tracking setup, and reporting.
- You receive
- A written campaign plan, an approved proof, mailing documentation, tracked responses, and a report with every figure sourced.
- Not included
- Shared or resold leads, long lock-in contracts, guaranteed results, and any number we cannot show you the source for.
The work
We have no client case studies. Here is the work instead.
We won’t publish a case study until a client agrees to be named with numbers we can source. Until then, judge the thinking and the craft: three campaigns built end to end for fictional companies, each stamped as the concept it is.
Summit Air & Heating · HVAC · 6.25 × 11 in EDDM flat · specimen — fictional client, FPO fields set at production
A seasonal utility notice for HVAC: the degree numeral is the message, and the 21-point checklist does the persuading on the back.
Ironwood Roofing · roofing · 6.25 × 11 in EDDM flat · specimen — fictional client, FPO fields set at production
Evidence for a roofer whose pitch is documentation: the piece itself reads like the inspection report it promises.
The third concept — Desert Peak Moving, the piece at the top of this page — has its own full breakdown →
The campaign system
From strategy to report, every step has an owner.
- 1
Underwrite— Campaign manager
Break-even jobs and required response rate, in writing, before a dollar is committed. If the math doesn't work in your market, that's the recommendation.
- 2
Strategize— Campaign manager
Routes, timing, and the offer — planned against your capacity, not a template. You see the assumptions before creative starts.
- 3
Create— Designer
Direct-response copy and print-ready design, built for the three seconds between mailbox and recycling bin.
- 4
Approve— You
You approve the exact final version. It is locked and recorded — the approved file is what prints, verifiably, every time.
- 5
Print & mail— Fulfillment
Production and USPS entry coordinated, with documentation that your pieces entered the mailstream.
- 6
Track & report— Campaign manager
Numbers, QR codes, and landing pages live before the drop. Then a report that says where each figure came from.
Route selection is the decision that most determines whether a mailing pays.
Not a zip-code blast. We choose carrier routes with you against your real service area and crew capacity — and never mail more volume than you can serve, because a campaign that books more work than you can deliver costs you reviews.
Tracking
How a response becomes a number you can check.
- 1
The piece lands
Each drop carries its own tracked number, QR, and offer code; route-level attribution comes from the QR link and match-back, not a number per route.
- 2
A response arrives
Calls hit a dedicated number; scans and clicks hit a campaign landing page. Every response carries its drop date with it.
- 3
The lead is qualified
We record whether the caller is in the service area and what they asked for — a count of conversations, not a vanity number.
- 4
The job is reconciled
You confirm which leads became booked jobs; we match them back to the mailing. The client's word closes the loop, and the report says so.
And what we can’t claim
Attribution has limits. Here is where the instrument stops.
Most agencies quietly take credit across all of them. We publish the limits up front, because you will find out eventually anyway.
Tracked call from the mailer's number
The number appears only on this campaign.
Direct
QR scan or campaign landing-page form
Carries the drop date in the link.
Direct
Caller mentions the mailer on your main line
Depends on your team asking and recording it.
Attributed by report
Address match-back against your booked jobs
We check booked-job addresses against the routes we mailed — it recovers response that never used the number or the code.
Attributed after the fact
Held-out routes (a control group)
On larger campaigns we can leave comparable routes unmailed, so the lift is measured against streets that never got the piece.
Comparative
Searched your name after seeing the piece
We say so rather than claiming the credit.
Not directly attributable
The money
Before we ask your budget, here’s ours.
What a campaign actually costs
Most of a direct-mail budget is not the agency fee — it is postage and printing, paid to third parties. Here are the parts we can source, so you can do the arithmetic before you talk to anyone.
$0.26
per piece
USPS postage (EDDM Retail)
The current published EDDM Retail rate (posted as $0.260). Paid to USPS, not to us. Already included in the all-in vendor price below; BMEU entry can be marginally lower.
Source: usps.com
$0.45 – $0.66
per piece
All-in printing + postage + drop
A national vendor's published all-inclusive EDDM pricing — $0.66 at 1,000 pieces, $0.48 at 5,000, $0.45 at 10,000, for a 4.25×11 flat. This price already contains the postage line above, so the two lines are one budget, not two costs to add together. Larger formats cost more.
Source: vendor's published price list
Quoted per campaign
Strategy, creative, tracking and reporting
Our fee. It depends on scope — number of routes, how much creative is new, and what tracking has to be built. We quote it in writing before anything is committed, and it is separate from the money above. Engagements are per campaign, not a retainer: each campaign is quoted, approved, and judged on its own numbers.
Source: set with your campaign plan
Worked example. A 5,000-piece EDDM drop on a 4.25×11 flat, printed and mailed all-inclusive at the published rate above, is roughly $2,400 in third-party cost — printing, postage and delivery to USPS included. Our fee is quoted separately. Your campaign plan shows every line before you commit to anything.
Postage and vendor pricing change; figures verified 2026-08-19 and re-checked before any campaign is quoted. USPS EDDM Retail also limits a single ZIP Code to 5,000 pieces per day with a 200-piece minimum, which affects how a larger saturation campaign is scheduled.
Reporting & accountability
What the report actually looks like.
Shown with a fictional company so you can judge the format instead of being sold by it. Every figure carries the kind of source a real report cites — an illustrative number is never labeled “verified.”
Forged Results— campaign report
Desert Peak Moving
Fall EDDM — 14 carrier routes
Illustrative 30-day window
Concept report — fictional company, illustrative figures.
- Pieces mailed
- 8,4001
- Tracked calls
- 632
- Qualified leads
- 312
- Jobs booked
- 93
Tracked response by week2
Illustrative weekly tracked-call counts: Oct 6: 9, Oct 13: 26, Oct 20: 18, Oct 27: 10.
Response concentrates in the in-home window and tapers — which is why the drop date, not just the piece, is a planning decision.
By carrier route4
| Route | Pieces | Calls | |
|---|---|---|---|
| R-032 | 703 | 8 | |
| R-014 | 612 | 7 | |
| R-021 | 548 | 5 | |
| R-058 | 521 | 4 | |
| R-045 | 489 | 3 | |
| +9 more | 5,527 | 36 |
Route-level response is what makes the second mailing smarter than the first.
Against the underwritten plan
Required qualified leads
31plan 24
Break-even jobs
9plan 7
Cost per qualified lead
$194plan $250
The plan column is the estimate we underwrote before spending. An estimate is never presented as a measured result — the point of the comparison is to show where the assumption was wrong.
Who it’s for
Built for businesses that win or lose by the neighborhood.
Moving companies→
Reach households at the moment moving decisions are made — route-level targeting with offers built for booked moves, not vanity calls.
Home services→
HVAC, roofing, plumbing, electrical. Seasonal timing, service-area targeting, and offers designed around your highest-margin work.
Also managing Google Ads and Meta Ads for clients who want print and digital working the same plan.
A note from the people doing the work
Small on purpose. Accountable by name.
Forged Results is run by two people, and it stays that way deliberately: the person who plans your campaign is the person who reviews the proof, checks the route selection, and sends your report. There is no account layer between you and the work — which is also why we cap how many campaigns run at once.
You will find no team-page theatre here — no stock portraits, no invented bios — for the same reason there are no invented results anywhere on this site. Photographs and introductions are coming with launch; until then, judge us the way we would ask you to judge any vendor: by the work on this page and by what we are willing to put in writing.
If the math doesn’t support a campaign in your market, we tell you and we don’t run it. That is the standard the whole practice is built on.
— Samer & Alex
Founders, Forged Results. Full introductions arrive with launch.
Start here
Tell us your service area. We’ll bring the plan.
Routes worth saturating, an offer direction, and the break-even math for your business — in writing, before you commit to anything.
The campaign plan is free and carries no obligation. We ask who you are, your trade, your service area, a budget range, and how to reach you — and if the math doesn’t work in your market, we say so.