For home-service companies
Own the neighborhoods your trucks already drive through.
HVAC, roofing, plumbing, electrical — trades where the next customer lives within a few miles of the last one. We build campaigns that concentrate your marketing where your crews, your reputation, and your margins are strongest.
Density beats reach for a service business.
Ten jobs on three streets beat ten jobs across the county: shorter drives, neighbor referrals, trucks that keep being seen by the same households. Our campaigns are built to create that density on purpose — route by route.
The second variable is the calendar. Home-service demand is seasonal, and a piece has to be designed, printed, and mailed weeks before the season it is meant to meet. Getting that lead time wrong is the most common way a good offer lands late.
Trade by trade
Every trade has its own year. The offer window is the part most companies miss.
These rhythms are planning patterns, not measured demand — seasonality is local, and a Phoenix HVAC year and a Minneapolis HVAC year barely overlap. Your calendar gets built from your own booking history, your climate, and your crew capacity.
- HVAC
- Two peaks — the first cold snap and the first heat wave. The offer mails in the shoulder months, while an appointment is still a choice rather than an emergency.
- Pre-season tune-up and inspection offers, priced to put a technician in the home.
- Roofing
- A long build season with storm exposure at both ends. Offers mail in early spring and again after the storm season, when a homeowner wants a roof looked at but not yet sold.
- Documented inspection offers, mailed where the housing stock puts roofs in the replacement window.
- Plumbing
- The flattest of the four, with freeze-driven spikes. Mail works best in autumn, when a household will replace a water heater on purpose instead of at midnight.
- Water-heater replacement and service-agreement offers that outlast the emergency call.
- Electrical
- Driven by load and by projects rather than weather. Offers mail ahead of summer load and ahead of autumn project season, into housing stock old enough to need the work.
- Panel, EV-charger, and safety-inspection offers aimed at the streets where that work exists.
What you get
The same discipline, whatever the trade.
- Underwriting against your job economics
- Average ticket, contribution margin, close rate — the campaign is sized so you know the break-even before you approve it.
- Offers around your highest-margin work
- Not coupons for the sake of coupons. Offers engineered to attract the jobs you actually want more of.
- Tracking that survives the ride-along test
- Tracked numbers and codes per campaign, so ‘the phone rang more’ becomes a precise call count attributed to the mailing.
- Reports a busy owner can read
- One page. What was mailed and when, what responded, what it cost per lead — every figure labeled by where it came from.
Summit Air & Heating · 6.25 × 11 in EDDM flat · 80# cover, satin · specimen — fictional client, FPO fields set at production
Summit Air & Heating is a fictional company — the tactic is not: a shoulder-season piece keeps the offer low-friction on purpose, because the objective is a technician in the home during the weeks when an appointment is still easy to get.
Start here
Tell us your trade and your territory.
We will build the calendar around your booking history and your climate, then show you the routes and the break-even math before you commit to anything.
The campaign plan is free and carries no obligation. We ask who you are, your trade, your service area, a budget range, and how to reach you — and if the math doesn’t work in your market, we say so.