Meta Ads
Stay visible between the mailbox and the phone call.
Facebook and Instagram ads keep your name in front of the same neighborhoods your mail reaches — turning one impression into several before the homeowner decides. We run Meta as a supporting channel, with the same rules as every campaign we manage.
Same geography as the mail
Targeting set to mirror the carrier routes in the drop, so the two channels reach one neighborhood rather than two audiences.
Presence either side of the drop
Your name in the feed before the piece lands and in the weeks after it, while the offer is still live.
Retargeting the near-miss
The visitor who reached your campaign landing page and did not call is the cheapest person on the internet to reach again.
Frequency and recall
One piece of mail is an event. What happens in the six weeks after it decides how much that event was worth.
Drag sideways for the full six weeks — the sheet is wider than this screen.
The drop
One physical piece, once, in the routes you chose. It carries the offer and the tracked number.
The exposures
Paid social to the same geography, repeatedly, at a fraction of the cost of another mailing.
The familiarity
Not a metric — the reason your name is the one they already half-know when the need finally shows up.
Honest measurement
What we will not pretend.
- That social ads alone book moves or roof replacements — for most local trades they support the decision, they rarely start it.
- That platform-reported conversions equal booked jobs — we reconcile against your tracked calls and your books.
- That targeting options we cannot confirm are currently available exist for your category.
What a platform-reported conversion proves — and what it doesn’t.
Someone saw the ad and later contacted you
Meta counts a conversion when it can connect an action to an impression or click it recorded. That connection is a matching decision made inside the platform, on the platform's own window.
Shown, not proven
The ad caused the contact
A conversion count contains no counterfactual. Some of those people would have called anyway — including, on a combined campaign, because your mailer is on their fridge.
Not established
A tracked call came in from the campaign number
The number exists only on this campaign, so the call log is a record rather than an inference.
Counted directly
The job was booked and the money arrived
We reconcile against what you tell us was booked. No platform sees your calendar or your bank.
Yours to confirm
Operating rules
Same discipline as every channel we run — written down, before you sign anything.
- 1
Your Business Manager, our partner access
Ad account, page, and pixel live in a Meta Business Manager you own. We work through partner access you can revoke at any time.
- 2
Written budget approval
Ad spend goes from you to Meta and never changes without your written sign-off.
- 3
Creative you approve
Every ad follows the same approval gate as print: you approve the final version before it runs.
- 4
Honest measurement
Platform metrics are labeled as platform-reported. Booked jobs come from your numbers, not from Meta’s attribution.
Start here
Ask how Meta fits your campaign plan.
If the honest answer is that your first dollar belongs in the mailbox instead, that is what we will tell you.
The campaign plan is free and carries no obligation. We ask who you are, your trade, your service area, a budget range, and how to reach you — and if the math doesn’t work in your market, we say so.