Google Ads
Search campaigns for people already looking for you.
An illustrative query — not search volume, not a keyword recommendation.
Direct mail creates demand in your neighborhoods; Google Ads captures the demand that already exists. We manage search campaigns for moving and home-service clients under the same operating rules as everything else we run: your approval on spend, tracking before launch, and reporting that separates fact from estimate.
Mail creates the moment. Search shows up at one that already happened.
That difference decides how each channel should be budgeted, timed, and judged. Running both on one plan — same offer, same tracked number, same report — is the point of hiring one team for the whole campaign.
Mail creates the moment
Nobody woke up wanting a postcard. The drop is the event, and the response builds behind it over the following weeks.
Search arrives at the moment
The searches happen whether or not you are there. Paid search buys you the right to be the answer at one of those moments.
From query to booked job
Five links, and only the last one pays. Here is who can prove what at each of them.
- 1
The query
Someone types a need into a search box. Nothing has to be created — the intent showed up on its own.
We choose which queries are worth answering. We cannot make more of them exist.
Demand already exists
- 2
The click
Your ad answers that exact query, in your service area, at the hours you actually pick up.
Spend and clicks are platform-reported and reconciled against your billing.
Platform-reported
- 3
The landing page
One page, the same offer as the ad, one obvious action — not your homepage with a phone number in the corner.
Sessions and form submissions, recorded on a page we control.
Measured by us
- 4
The tracked call
A number that appears only on this campaign, so a ring is attributable without anyone remembering to ask.
Call count, source, and duration — the first thing in the chain we can count precisely.
Measured by us
- 5
The booked job
The only outcome that pays for any of this, and the only one we will not measure for you.
You confirm which leads became jobs. That number comes from your books, not from a platform.
Confirmed by you
Operating rules
How we run paid search — in writing.
- 1
Your account, your data
Campaigns run in a Google Ads account you own. We work through manager access. If we ever part ways, everything we built stays with you — no hostage-taking.
- 2
Budgets you approve in writing
Ad spend is your money going to Google, separate from our fee, and it never increases without your written approval.
- 3
Tracking before launch
Call tracking and conversion measurement are verified before the first dollar of spend. If we cannot measure it, we do not launch it.
- 4
No performance theater
We report spend, clicks, tracked calls, and leads, each labeled by where the number came from. We do not promise positions, click prices, or results before we have seen your market’s data.
A note on credentials: we do not display partner badges or certifications we do not hold. What we will show you instead is the campaign plan for your market and the operating rules above — before you sign anything.
Start here
Ask us what search demand looks like in your market.
We will tell you what we can see before you spend anything — and whether paid search or the mailbox is the better first dollar for your business.
The campaign plan is free and carries no obligation. We ask who you are, your trade, your service area, a budget range, and how to reach you — and if the math doesn’t work in your market, we say so.